OSA Decentralized ICO interview featured image with logo

OSA Decentralized ICO Interview

ICO Interview

Founded in 2015

3 Founders

Updated JUN/18

OSA Decentralized is an AI powered digital assistant that helps consumers to purchase goods based on reliable product information and ratings. This is to ensure customers are purchasing genuine goods and safe for consumption groceries saving both your time and your health. Read on for our interview with the CEO of OSA Decentralized Alex Isaiev*.

Key ICO Information

  • Token Name: Optimal Shelf Availability Token (OSA)
  • Total number of tokens: 2,285,714,285
  • Circulating market supply of tokens: 514,285,714
  • Hard Cap (USD): $40million
  • Minimum Buy: 1 ETH
  • Exchange rate: 1 OSA = 0.0002 ETH
  • Accepted currencies: ETH, BTC, LTC, BCH, ETC

When did you first get into Bitcoin and why?

In September 2017. We designed the OSA Ecosystem and our IT team came to the conclusion that the best technologies to deliver our targets were blockchain and smart contract functionality. I am a person who loves to practice new technologies, and this was the moment when I bought my first Bitcoin.

Where did the inspiration for your ICO come from?

From my personal life.

AI: First, I have been working in the consumer product Retail industry for 17 years, in 57 countries around the globe. Throughout my career, I saw many issues with inefficiencies in Retail from both the manufacturer and retailer side.

Three and a half years ago, we decided to develop an AI-driven solution for product availability issues. Once we successfully deployed our platform, we received many requests from manufacturers and retailers to improve other challenges. At the time, we were a startup of less than 50 people and we lacked sufficient resources to fight against the difficulties in retail. We decided to unite with other teams worldwide and pool our resources together.

Second, I am a shopper and I am on a diet. I do not eat sugar or salt, and I also have 3 daughters, 3 beautiful princesses. As a responsible father, I want to feed my kids healthy food. You can imagine how shopping has become a nightmare.

Just imagine shelves full of thousands of products and I need to read tiny text on each package to find the products I want. I lose hours and hours of time. I also noticed that many ingredients that are dangerous for our health are still used in product manufacturing.

I am proud that OSA has developed technologies that can be used to help consumers like you and I.

How will your business make money in the future?

We are already generating revenue and intend to increase this significantly.

The golden rule to making long-term profits is this: CREATE VALUE FOR YOUR CUSTOMER FIRST, and then money comes. I started my career when I was 12 years old and even then, I understood this idea. The universe taught me this rule.

This is why my personal focus and the focus of the entire OSA team is on creating VALUE.

We provide services that improve the lives of businesses and consumers. We deliver extra profit for businesses and we save money and time while improving consumer health.

How big is your team at the moment?

Almost 60 experts work on Product Development and Sales, and almost 40 people are involved in token sales. Our team consists of 9 nationalities based in 10 locations. We have offices in San Francisco, Moscow, Kiev, and Seoul, and we are opening 2 new offices in Shanghai and Tokyo.

I just returned from the Philippines, where we received a proposal to setup a joint venture in Manila.

What is the idea behind your ICO?

OSA’s purpose is to:
– Help people live longer and healthier lives
– Significantly reduce product waste
– This will be done by revolutionizing today’s Retail industry.

We have successfully built and deployed a Big Data platform, which is powered by AI and based on Blockchain technology. We are turning it into a decentralized ecosystem.

Can you walk us through the critical components of your business and how it will work?

OSA DC is a decentralized marketplace of AI-driven solutions for consumers, retailers, and manufactures. We unite various disconnected parties, such as data providers, data science and IT development teams, computation power providers, such as mining farms, and others into one strong force.

OSA’s ecosystem aims to develop AI and Blockchain solutions to improve inefficiencies in the Retail sector. The primary focus is on the development of a personal digital assistant for consumers, which will provide them with the option of making conscious and educated purchasing decisions.

Our application will be used by millions of shoppers on a daily basis. As a benefit of using OSA’s service, shoppers will be rewarded with OSA coins, and large brands will grant cash back to shoppers with OSA coins. An important element of this reward system is a wide range of possibilities for shoppers to use OSA coins, including buying products in the stores of our retail partners.

We are committed to engagement in the world of cryptocurrencies, with thousands of retailers, millions of manufacturers, and billions of shoppers!

What was the greatest challenge you have faced so far?

1. Culture
I came from the corporate word and believed in long-term strategic planning. I spent days creating beautiful, detailed, and professional presentations, but it was a waste of time. What I realized was that the most important thing is CULTURE. As great man said, “Culture eats strategy for breakfast.” We pay a lot of attention to the culture of our team. Our company’s values are: Trust, Love, and Courage.


This is my personal challenge.

Where do you see your business in 5 years time?

1. The OSA digital assistant is the world’s most effective solution to fulfil consumer needs in food and non-food consumptions.

2. OSA Coin is the main payment method and reward system within the entire global retail industry.

3. OSA AI is the best prescription for living longer and healthier lives and is accessible for all people worldwide.

If you were to start again, what would you do differently? Why?

Make mistakes and learn. No matter how many mistakes you make, no matter how tough it is, I don’t believe that someone becomes a professional by learning from others’ mistakes. Doing this causes them to become a “Theoretical Expert”. My approach is to act every day and learn, learn, learn. Stay naive and stay hungry.

I don’t like to think about changing the past and doing certain things differently. I learn how to improve both myself individually and our organization to overcome challenges and beat any ambitious targets in the future.

What are your thoughts about Blockchain Technology?

When I think about blockchain or AI, the most important element is the pain that technology solves and the value that it helps create.

Blockchain helps to create trust, and trust is the key requirement for economic growth. I am a fan of Game Theory, and it shows in simple ways the importance of TRUST.

The second benefit that blockchain and smart contracts enable is DECENTRALIZATION. I am a great supporter of the wave of decentralization. It’s coming and in a few years’ time, a large portion of today’s corporate giants will be dramatically affected.

What are the biggest factors that will bring success?

Focus on one thing and have courage.

An important insight for me is the following: the biggest end in the universe is the end of dreams and ideas. There are a billion ideas that people think of or hear about from family or friends, but there are only a few that are implemented. It’s a small number of people or companies out of the many who succeed and get real results. They fight until they achieve the result they want. I call this the “dead game”, the act of fighting every minute of every day to make it happen.

My philosophy is that no matter what you achieve, it only matters who you become once you achieve your goal. Just think about it for a minute – who you become!

What’s your advice to other ICOs or Bitcoin businesses who are just starting out?

Don’t take other people’s money before you achieve Proof of Concept and are 100% sure that your idea is not a “castle in the sky”.

Creating value for token holders is a huge responsibility and I want everybody to understand it in-depth.

We have contributed over $4 million of our own money into the development and deployment of the OSA HP platform. This is how much we believe in our “baby”, but before we achieved success, we burned more than $2.5 million during the first years of product development.

So, be careful with other people’s money. Nothing comes free.

Aside from your website where else are you present on Social Media and how can people get in contact with you?

Before we begin token sales, we publicized the communication principles of OSA. The main principal is TRANSPARENCY. We are real people. We are a real business. We are creating real technology.

We are active on all major social platforms: Facebook, Twitter, Telegram, Kakao, Line, and WeChat.

We organize meetups and conferences to explain and promote AI and blockchain technologies, as well as their application in the Retail industry. Please join us!

Each month, we schedule personal visits for our partners from various countries to visit our offices in person. Watch the videos in the OSA Decentralized YouTube channel!

*CEO of OSA Alex Isaiev- Bio

Alex Isaiev Co-founder, Business Development Lead With over 17 years of experience in 57 countries, Alex is a FMCG retail and duty free industries veteran who has served in just about any role in the industries (sales, key account management, trade marketing, marketing and supply chain). Alex spent 14 years with Japan Tobacco International in marketing and trade marketing roles, with a focused responsible for CEE and Central Asia markets and promoting shopper loyalty and category management. In 2014, Alex founded Mania Business Simulations, one of the world’s top business simulation training providers that offers its services in 16 countries. From 1990-2002 Alex created and grew businesses in various industries: food production and distribution, automotive spare parts distribution, catering services, patent registration services, video production. Alex has university degrees in economy, sociology and marketing.

Disclaimer –  We do not endorse or are not being paid to promote this ICO.

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