indaHash is an international technology platform that automates content marketing campaigns with digital influencers on Instagram, Facebook and Snapchat. It was launched at the beginning of 2016. Since then, the platform has been used to execute over 1,300 campaigns in 70 markets for brands such as Coca-Cola, McDonald’s, P&G and L’Oreal. The app has over 370,000 registered digital influencers with a total reach of over half a billion followers. Read on for our interview!
Key ICO Information:
- Accepts ETH to receive indaHash Coins (Symbol: IDH)
- 1 ETH = 3200 IDH
- Minimum capping of 0.5ETH
- Hard cap 320million (80%) indaHash Coins
- ICO ends December 20 2017 (03.00pm UTC)
First question – When did you first get into Bitcoin and why?
Our journey with Bitcoin began in 2015 when we had luck to receive bitcoins as a gift from a friend. It was pretty early in terms of market adoption but we started noticing the potential of cryptocurrencies and a blockchain technology.
Where did the inspiration for your ICO come from?
Our mission at indaHash is to tokenize the social media influencer industry and create a new way for brands, influencers and fans to collaborate. We want to introduce indaHash Coin as the global cryptocurrency for the social media influencer industry and become the main means of payment for influencers globally so they can get rapid payment. indaHash Coin will serve as a utility token creating a decentralized, community-driven virtual economy inside the indahash app. Since its inception, indaHash has created a new and disruptive approach to influencer marketing with our fully automated system of conducting campaigns, so upgrading cooperation possibilities to Ethererum based utility token made sense for our business model and we hope to transform the entire industry by giving influencers their own tokens.
How will your business make money in the future?
Unlike other ICO’s, we already have a successful working business in place prior to starting our ICO, and plan to continue to grow the same way we have since we started. We make money by conducting influencer campaigns with Fortune 500 brands such as Coca Cola, L’Oreal, McDonald’s and many more. We’ve experienced a 295% growth in sales 1Q-3Q (2016 vs 2017).
How big is your team at the moment?
indaHash was founded by Barbara Soltysinska and Wlas Chorowiec. Our team has grown from 6 people to over 130 people and we run offices in 7 countries.
What is the idea behind your ICO?
We have received many questions from influencers regarding using and creating their own cryptocurrencies. So we decided to introduce an easy to use ecosystem to solve real problems such as long-term payment dates (influencers often have to wait even 60 days for the payment). Upon receiving payment the use of personal data and payments are limited because of the high-cost of international money transfers. indaHash Coin removes these inconveniences.
Furthermore we created unique ways for brands to exchange their limited edition products and special access to influencers in return for indaHash Coins, held by influencers. We call it “Pay-With-Fame”. Currently, it’s a crucial part of every marketing strategy to involve influencers as trendsetters for product reviews and we are creating a scalable solution for this specific need.
Can you walk us through the critical components of your business and how it will work?
Our main business, which was established before our ICO, works by brands paying for influencer campaigns. This is our main channel of revenue. When it comes to how our ICO will work once implemented into our existing business, please see below explanation. The indaHash crypto-economic system works between three groups: brands, influencers and audiences.
Brands use indaHash Coin to pay for marketing campaigns with influencers. Because of this, influencers, no matter where they are located, can receive payments immediately, eliminating the 30-60 day waiting periods for payments. As part of a completely new service, “Pay-With-Fame”, influencers will have the possibility of exchanging their earned indaHash Coins for a variety of different offers from brands. For example, influencers will receive early access to limited edition products, as well as events and exclusive workshops. The new feature will change the way brands work with influencers by allowing influencers to receive exclusive discounts on products and services they wouldn’t normally receive. Brands will also benefit from this feature by receiving authentic reviews from desirable trendsetters.
Influencers, based on indaHash Coin, can create their own tokens and use them to increase their audience engagement by rewards and gamification. They are also able to exchange their tokens for payout, or hold onto them in hopes their value will grow with time based on the cryptocurrency marketplace. Most importantly, payout with indaHash Coin will allow them to be an integral part of the growing and evolving cryptocurrency industry.
Influencer audiences can use collected tokens and exchange them for exclusive actions set by the influencer for their community. For example, customized prizes personalized by the influencer, one on one meetings and other social activities.
What was the greatest challenge you have faced so far?
The greatest challenge in terms of the ICO for us and the vast majority of all other projects is to build awareness and confidence among the crypto-community. We’re the only ICO that cooperated with more than 50 unique crypto-influencers in terms of our ICO promotion. So our business model worked as the best way to attract participants and now we have more than 15,000 unique people contributing to our ICO from more than 100 countries!
Where do you see your business in 5 years time?
We see influencer marketing as a global shift in terms of consumer trust and product promotion. Users don’t believe and don’t trust ads. Our company helps connecting real people (influencers) with big, global brands they love – spreading the word about products and services they actually use. So we see indaHash as a global leader in terms of influencer marketing worldwide and the biggest network of decentralized publishers (influencers) replacing traditional media.
If you were to start again, what would you do differently? Why?
I believe that business is driven by people. Now when we have over 130 people team we have much more knowledge in terms of team-building and values that drive growth and scale the business. At the beginning, we thought that skills and competence were the only key factors. But now, we know that it accounts for 50% – while the other 50% is attitude and energy. So if we were starting again we would put much more attention to this issue and avoid mistakes in terms of recruitments.
What are the biggest factors that will bring success?
Luckily, we were able to reach our pre-ICO hard cap in only 4 days , so our hope for the main ICO is that we will be able to reach our goal before it ends on December 20, 2017. As an influencer company, we believe in working with other influencers and this has been our main means of promotion and marketing of our ICO. We saw, and continue to see, huge potential in working closely with crypto YouTubers across the globe in getting the word out on our ICO and what we are trying to accomplish.
What’s your advice to other ICOs or Bitcoin businesses who are just starting out?
My best advice is to have a strong team to support all ICO activities. Whether it’s finance, IT, marketing, legal, etc., each plays a critical role in the process. It’s also crucial to have the best crypto advisors who will be with you each step of the way. We spent a lot of time making the most comprehensive and detailed whitepaper, and have received many compliments on how informative it is, so I would say to spend a good amount of time making your whitepaper clear, concise and visually pleasing. You can check out our whitepaper here: indaHash Whitepaper.
Aside from your website where else are you present on Social Media and how can people get in contact with you?
Yes! As a company that works in the social media space, we are very active on Instagram, Facebook, Twitter, etc., as well as our Telegram group where you can stay up to date on our ICO.
Disclaimer – We do not endorse or are not being paid to promote this ICO.